alt Hacker NewsI don’t get why they think “professional” is a generic tier.
If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite?
Some people might happen to do both, but overlap is largely accidental, right? The fact that they think of all professions as a bundle is even insulting as it signals the products are mostly toys/hobbyist stuff.
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> I don’t get why they think “professional” is a generic tier.
The target market is prosumer, not true professional.
Many people that use professional tools are genuinely doing hobbyist stuff. Especially if they haven't already bought their tools outright.
But besides, this subscription works with Family Sharing and is only $12, so it looks easy to get your money's worth.
A lot of people round trip through various softwares to create things. As a film editor I use NLE’s, DAW’s, music production tools, various encoders (like compressor), graphic design tools…I’d say it’s the norm not the exception to need 2-3 specialized pieces of software during projects.
> If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite
Are you talking about Adobe here?
I think that's why they call it "Creator" studio. Creators - in the way the term is usually used today - indeed do use many of these tools. Maybe you produce music, create a video about you producing music and also need an engaging thumbnail for YouTube.
In a feature film production, these would certainly be separate roles. But apart from maybe Logic Pro for composers, Apple's tools are not really relevant at those levels of the entertainment business anymore. Post-pro would be Pro Tools for audio, something like Avid Media Composer for editing etc.
I think Apple has realized they are not playing on that level anymore and target their marketing to where they are still in the game. That's not necessarily a bad move.