Apple hardware has "only" a 36% margin, while their software and services have a 75% margin. They definitely want to make more money on software with absurd margins.
A huge portion of that margin is from the 33% App Store cut which is infinite margin for them, effectively.
"software and services" really should be broken out from the App Store cut.
A huge portion of that margin is from the 33% App Store cut which is infinite margin for them, effectively.
"software and services" really should be broken out from the App Store cut.