Based on revenue estimates, if Apple wanted to be competitive here, they could buy Blackmagic for a billion or so ...
It's certainly interesting that Apple have been pushing Blackmagic's products. They practically rely on Blackmagic software for all their demos when they release some new bit of hardware. They totally conceded on the camera app, for instance.
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It's certainly interesting that Apple have been pushing Blackmagic's products. They practically rely on Blackmagic software for all their demos when they release some new bit of hardware. They totally conceded on the camera app, for instance.