Notice the age range is 65 or older. There is a large cohort of Boomers/GenX/Millenial drinkers who are aging up. The overall downtrend is that younger people are not starting to drink. But those who contributed to the initial rise are getting older.
I imagine that would be one positive effect of endless entertainment being ubiquitous- since people can zone out in front of a screen with any entertainment medium of their choosing, they are less likely to opt for alcohol.
Though interestingly, drunk driving fatalities are rising despite lowering alcohol consumption[1], even discounting the pandemic contriting large jumps up. So of the people that do drink, they're more likely to drive after doing so? It seems like an interesting topic to study.
[1] https://www.safehome.org/resources/dui-statistics/