In case anyone is familiar with our app [Jumper](https://getjumper.io), we built this exact search functionality, which comes with a Final Cut Pro plugin (aka Workflow Extension). Sharing my thoughts on this announcements with respect to how it affects Jumper, in case anyone cares

While this news is obviously not something to cheer about for us, it's not the first time - Adobe launched their Media Intelligence solution back in last year. While that is great for some, we still have a lot of customers on Premiere for a few reasons:

* Most accurate video search models out there. So far I've tested every other solution I could find with the same footage doing the same searches. The most accurate models in Jumper has always been more accurate, often dramatically better.

* Face detection and person search. In Jumper you can also find all the unique people in your footage, give them names, enabling searches like "John eating a sandwich". The ability to extremely accurately distinguish different people is crucial in many scenarios (e.g. editing reality TV). Trying to find specific people by describing their appearance will be way less accurate and unreliable.

* Integrations and interoperability: when you install Jumper you get a standalone app for macOS and Windows and fully integrated plugins/extensions for FCP, Avid, Premiere, and Resolve. The analysis data that is created and lets you search with Jumper can be shared across computers and NLEs. Meaning you could have one fast computer do the analysis continually / overnight, and use a shared location like a network drive to access the analysis from every editor machine, where in theory you could have every editor use Jumper in a different NLE and operating system, and searching just works.

* Searching using a frame or an image as input is something I'm not sure is possible in this new feature from Apple? In Jumper you search using the current frame from your source footage or timeline (or any image/screenshot), to find similar shots. We have customers using image-to-image search functionality to do conforming work. They tell us it is incredibly effective and time saving for this use-case.

And a final point is that we support older versions of the NLEs. This is not as big of a "selling point" for FCP I think, but it's very common that companies are on older versions of Avid and/or Premiere.

If anyone wants to try Jumper, it's free to download and try at [https://getjumper.io](https://getjumper.io) To get the more accurate search performance, you can go into the settings tab and change the visual search model to "Most Accurate"

I'm very curious how we will compare against Apple's solution, and we'll be testing once we have the chance. If anyone beats us to it, please come by our [Discord](https://discord.gg/3JFNYAfwSb) and tell us about it!