There's also a free version, and a $79/mo tier. We're also free for open source projects on our higher tiers.

If it's not for you, that's okay! But an increasing number of documentation teams are cross-functional (marketing, sales, engineering, product), and not everyone is comfortable editing content directly in Git and dealing with a release.

Docs are the heart and soul of most devtools, so I think it makes sense a lot of companies want a good product.