If they did use AI and still charged as much as they do for a sprue of models people would definitely be upset.

AI generated anything is seen as cheap. It is cheap. It generates “similar” reproductions from its training set. It’s called, “slop,” for a reason: low effort, low quality.

There have been quality issues in some of GW’s recent product lines, but for the most part they still have fans because the bar is already high for what they make.

Cutting costs to make an extra bunch by making the product crappier would be a kick to the knee. Fans already pay a premium for their products.

Good on them for not going down that road.