the headline made me think somebody else came up with my idea. I wanted to a create a language whose name was langlang. to understand how to parse it, that would be the equivalent as a name to C, and the equivalent to clang would be langlanglang.

I considered the shorter name lang, but lang already has a meaning and I thought then in that world langlang might confuse people as to the actual name of the language, whereas since langlanglanglang is clearly needless overkill in a name, langlang and langlanglang would provide just the right amount readability and reinforcement as to the actual name of langlang.