At the size of Ford, sales numbers can be at a different mark for what is considered successful than others. Not to mention dealer gamesmanship fudges real sales numbers.
As to the Cybertruck it's both interesting and kind of ugly... repairability is another concern/issue as is pure cost...
I'm far more interested in the Slate[1] myself. It's probably closer to what a lot of consumers would want in an electric truck. It really feels like a spiritual successor to the OG Jeep (GP).
1. https://www.slate.auto/enI see the slate as the successor of the now extinct (in Can + US) mini-truck. 90s trucks like the small Toyota Truck, old Ford Ranger, Nissan hardbody, etc.
The kind of trucks that landscapers are still using, that are beat to shit, and have three features, cheap, load carrying, reliable by way of simplicity.
I'll be interested in the Slate when I can actually buy one. I've seen far too many startup car companies fail to launch to ever get my hopes up. Also, the hopes that the very first vehicle from a brand new company will be affordable are not realistic. Making affordable vehicles requires production at large scale, and that requires enormous capital investment, which generally means your company needs to already have income. Even if it just to prove to potential investors that you have basic competence.
Don't think that just because a billionaire is interested in the project that the funding will be easy. Billionaires don't like to spend their own money and can be easily distracted by newer and shinier projects.
It’s also the fact that Ford investors care about profits and its stock is not just a meme stock with no relationship to current or future profits like Tesla.
Same. The Slate is so close to what I actually want out of an EV: basic, utilitarian, cheap, not made out of 5 iPads. It's not perfect, but neither is any of its competition.
the god awful range of the Slate is not closer to what a lot of consumers would want in an electric truck
> At the size of Ford, sales numbers can be at a different mark for what is considered successful than others.
Does this really hold when Tesla has a considerably higher valuation?
Tesla is sitting at an egregious 30x market cap of Ford. If anything... I'd expect them to have sales targets that are ~30x the size of Ford.
When you consider that Ford also makes many more models than Tesla (Tesla has like 8 core models incl the cybertruck [and the not-yet-for-sale semi...] , Ford has like 20+)
By all measures - Tesla should be considerably more aggressive with sales targets for a core model, and it seems pretty clear the cybertruck is just a slow rolling market failure.