alt Hacker NewsIt is a "use it or lose it" style campaign by the looks of it.
Lots of Pubs in the UK are closing down in recent years. Pubs have traditionally been a big part of socialising in the UK. I don't drink anymore so I don't bother unless I am having a pub lunch on a Friday.
Can't you drink non-alcoholic beverage? If the point is socialising, alcohol is not a requirement.
I know a lot of bars in my area also are places to play board games nowadays.