https://www.instagram.com/reel/DBRtbdVquWF/

Neither American nor from the UK, but I knew what this was about because it's possible to go online and seek out information. Neat.

What I didn't do was become some entitled see you next tuesday and complain that a .com should be reserved for the american audience and the site should use a .co.uk – As if american businesses don't utilise foreign TLDs to create cutesy URLs. Maybe now is a good time to note that the fashionable .AI TLD belongs to Anguilla, a British territory.

No. It's when the web site doesn't say who it's for at all, that's when everybody struggles. And understandably so.