Does ice cream need to be affordable to 100% of US households, regardless of their other budgeting decisions?
That's the implication of your comment.
The implication is economic decline.
Healthy economies "should" have a reward for specialization where both supplier and purchaser win. There is no reward anymore for economic specialization in the context of ice cream; its cheaper to make your own, now. This is a troubling long term implication for any *-as-a-service
There's a second even worse economic implication in that ice cream has long been affordable to 100% of US households... Now due to permanent long term economic decline its seen as acceptable losses for some not to afford it anymore. Again, troubling long term implications.
I've reduced my ice cream intake close to 0 solely based on price. Specifically, I remember the prices from long ago to the current just under $10. To me, ice cream should not be the same price of a cheap bottle of wine or other alcohol as an example comparison. We all have our own individual red lines, but ice cream prices crossed mine some time ago