Except most people also use trucks as daily driver vehicles. You can't exactly fit the wife and kids in a kei. Sure you could also own a car for that but now I need to own/store 2 vehicles instead of one.
Yeah let's not pretend every family with a truck only owns one vehicle. Most families already have a second car anyways. Especially people spending $60k+ on a truck.
Daihatsu "Deck Van" is pretty rad.
Sure, you can. Two kids up front and your wife in the bed.
Jokes aside I could purchase a new hatchback and a small old Kei truck for a fraction of the cost of something like an f150