alt Hacker NewsToyota is not immune to throwing good money after bad. They have dumped billions into hydrogen fuel cell research and production over three decades. Last year they sold more Venzas than hydrogen cars.
Notably, the Venza was discontinued after the 2024 model year and those sales figures represent inventory leftover from prior years.
Yes doing business involves taking risks.
Avoiding EV fomo when the market wasn't there was a good calculated risk.