alt Hacker NewsThe homepage doesn't even say it's about the UK.
For a generic ".com" domain that isn't American, it's generally a good idea to yes, have a kind of minimal hint that tells you at least which country it's about, and at least a single link you can follow to get the broader context.
I'm following a link to it on HN. When I get there, I have zero context. Visitors to your site can come from anywhere, so it's generally considered a good idea to provide basic context.
> For a generic ".com" domain that isn't American, it's generally a good idea to yes, have a kind of minimal hint that tells you at least which country it's about, and at least a single link you can follow to get the broader context.
Umm, I take it you didn't click the "About" link at the top right of the page. That gives you some of that context and names the countries involved in the first full sentence.
Alternatively clicking on the "Map" link should give a sizable proportion of people a big hint about which countries it involves. Three seconds of scrolling out on the map makes it obvious.