I notice not-even-wrong-woit doesn't bother refuting any of the claims on their merits. Just calls it "ridiculous hype" and moves on. It's about the same level of rigor he applies to his research in LQG - Loony Quantum Gravity.
Now that you edited your post to correct your spelling, people probably have no idea what I'm talking about.
Lumpy Quantum Gravy is real. I've seen it at Thanksgiving.