The Levis's brand doesn't mean much anymore. They sell the same style (model number) of jeans at completely different price points for different stores at varying levels of quality.

You can buy Levi's at $30 at Walmart, $40 at Costco, $80 at a Levi's store, or $100 at Nordstrom.

How Levi's Sells the Same Jeans at Different Prices | Levi's 505 Teardown | Industry Secrets

https://www.youtube.com/watch?v=PPdGhZHT7JU