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jandrewrogerstoday at 2:51 PM0 repliesview on HN

These kinds of errors are not rare in the media.

Even among engineering fields routine handling of diverse and messy unit systems (e.g. chemical engineering) are relatively uncommon. If you work in one of these domains, there is a practiced discipline to detect unit conversion mistakes. You can do it in your head well enough to notice when something seems off but it requires encyclopedic knowledge that the average person is unlikely to have.

A common form of this is a press release that suggests a prototype process can scale up to solve some planetary problem. In many cases you can quickly estimate that planetary scale would require some part of the upstream inputs to be orders of magnitude larger than exists or is feasible. The media doesn't notice this part and runs with the "save the planet" story.

This is the industrial chemistry version of the "in mice" press releases in medicine. It is an analogue to the Gell-Mann amnesia effect.