AI-based product that slips past the defenses of people who think they hate AI, get turned off by branding like Copilot + PC, etc. A lot of people are really hoping it all dries up and blows away the way NFTs did.

Or maybe the honest to God non-dull tool that has nothing to do with AI. Like a Photoshop clone that does everything in linear light, makes gorgeous images, and doesn't crash when you open the font chooser.