Not true. Sell a $0.50 coffee next to Starbucks with the same quality and it will drive demand. Lower prices drive demand.
So, more people will start drinking coffee all together or same amount of people will be redistributed across Starbucks and my new fancy espresso bar?
So, more people will start drinking coffee all together or same amount of people will be redistributed across Starbucks and my new fancy espresso bar?