Yeah, that sentiment surely exist that PR and journalism is not the same. Some would even argue that journalism should try to find facts and that being particularly pleasant and nice with doing so is secondary to the goal of fact finding, it’s not PR after all. One could even go as far as to speculate that a journalist being “nice” is not genuine but just a method to gain information. I know I am biased here as this is how I want it to be.

The case if Tilo is quite specific, his interview style uses methods that are effective and uncommon and in part extremely unpleasant, but super effective in making people a accidentally confess to him whilst forgetting all their media training.