Anthropic has great marketing. They get shit (and I do mean shit) to stick in a way that I don't think anyone else in the AI space could. MCP and skills were both obvious duds to people who understand the tech.

Simon is more influencer than engineer at this point, he's incentivized to ride waves to drive views, and I think the handwaiving "this will be amazing" posts have been good to him, even if they turn out to be completely wrong.