The point of the OP post, AFAICT, is that even in places where there are no powerful billionaire-backed campaigns and lobbying, and people can have their way with simple, effortless voting, too few people even care! And those who act, do so cluelessly, or in a narrowly selfish way.
The most powerful weapon the powerful have against the majority of "ordinary people" is to propagate the idea that all this local stuff is boring and ultimately decides nothing. To make people stop caring.