I am going to second the comment you are replying to. Strongly.

Why are you (indirectly by omission) asking a cohort of people who need information to be direct, to redirect? That's a serious market/message mismatch.

> Our care team has skewed the landing page to be a bit more of "show the benefit" rather than the functionality

That is what the snake oil industry does. Or enterprise sales. Even cults. ("Look at what we say these people say about us!" "We have a solution to your problem! [restated several times in different ways]!"

I am baffled by the term "care team" in this context.

I find that being concrete and credible, instead of asking people who don't know you for trust and unrewarded interest out of the gate, is a much better way to communicate something that is real.

If you do have a way to help ADHD people, I wish you luck communicating that. As an ADHD person myself, I have system creation/adoption fatigue. You seem to be aware of this. So be very direct about exactly what you do that helps, so someone that has tried many things, i.e. a sophisticated customer by necessity, can judge anything you say. (As they say in science, non-testable claims are not worth much. When marketing solutions to serious problems, this relates to the first thing you show people.)