Rule by the few, us little people don't matter.

Thing is, NOTHING, is stopping anyone from already getting short lived certs and being 'proactive' and rotating through. What it is saying is, well, we own the process so we'll make Chrome not play ball with your site anymore unless you do as we say...

The CA system has cracks, that short lived certs don't fix, so meanwhile we'll make everyone as uncomfortable as possible while we rearrange deck chairs.

awaiting downvotes in earnest.