while we can't trust their word as absolute truth, they did specifically say they still not do this in the article
Oh, you sweet summer child. Promises like these are made to be broken [0][1][2]. They would need a mechanism for contractual or regulatory enforcement for these words to carry any weight at all. What makes you think we should give these promises any more weight than promises that OpenAI already[3][4][5] broke?
0: "Every ad on Google is clearly marked and set apart from the actual search results." https://archive.md/fiK4E#selection-219.13-219.95
1: "Every Google result now looks like an ad" (which means every ad looks like a search result) https://news.ycombinator.com/item?id=22107823
2: "Google breaks 2005 promise never to show banner ads on search results" https://news.ycombinator.com/item?id=6605312
3: (2024) "OpenAI is developing Media Manager, a tool that will enable creators and content owners to tell us what they own and specify how they want their works to be included or excluded from machine learning research and training." https://openai.com/index/approach-to-data-and-ai/
4: (2023) "OpenAI promised 20% of its computing power to combat existential risks from AI — but never delivered" https://fortune.com/2024/05/21/openai-superalignment-20-comp...
5: (2025) "REPORT: The OpenAI Files Document Broken Promises" https://techoversight.org/2025/06/18/openai-files-report/
They aren't going to do this right now, but they almost certainly will in the medium term. It would be legitimately shocking if they didn't continue to follow the same path as Google, Facebook, and pretty much every other big tech comp. In OpenAI's case they have even more incentive to abuse their users since they collect so much detailed personable data and have ways to make ads unblockable by including them in outputs and skewing model weights. I've seen absolutely nothing from the company, it's CEO, or investors that make me think they won't do the normal thing of gradually making the product worse in order to wring more value out of their users.