"advertising, regardless of scale, is the art of turning data into revenue."

This is disingenuous. Putting up a billboard over a highway to make people aware of a certain brand of beer is not the same as building detailed profiles on people in order to sell to the highest bidder the opportunity to change your behavior right when you're likely to do so. But somehow, this user puts them together with the very convenient "regardless of scale."

Maybe you're OK with an entire industry that makes money trying to get you to do what they want -- buy what they want, think what they want. Maybe you're OK with your past behavior being written on a shadow ledger and sold the highest bidder, traded on the dark web, and used by governments. It's your right to be okay with that, since it's your life. But you being okay with that doesn't change the fact that this is a fundamentally different type of behavior than what is commonly called "advertising." It's a curious equivocation, this sane-washing, and it does make one wonder why an otherwise intelligent person feels to need to do it.