I wonder if the current laws are written in a way that accounts for these models. Sure, if a specific tool call results in a paid product card for pepsi, that ought to be labeled. But what if the number on some pepsi-related weights is massaged just a bit, way early on in the process? What if the training data is tweaked to include some additional pro-pepsi inputs?

I look grimly forward to the future of adblock, which I predict will literally involve a media interception and re-rendering agent that sits between us and everything we see, hear, read, etc. AR goggles that put beach pictures over bus stop posters and red squigglies under sentences with a high enough adtech confidence score. This shit's gonna get real weird in our lifetimes.