Ads appear to be the only way to monotone certain cervices or products which people are otherwise unwilling/unable to pay for.
Part of it is friction and fees in payments, not just customer willingness to open their wallets.
This puts a practical floor on any $X/month model.
Which is the vast majority of entertainment/news/media/anything non physical at this point.
Part of it is friction and fees in payments, not just customer willingness to open their wallets.
This puts a practical floor on any $X/month model.