> we have to focus on outcomes

There is an important question that needs to be asked: why is someone watching content?

There's a big difference between watching something because they are interested and engaged in the topic vs watching because they're doom scrolling. I'd argue this is an important business question as if it's the latter you're very open to disruption.

I think the problem is that many companies have cornered the market and have shifted strategy to wealth extraction. Resting on their laurels. It makes sense from that perspective to trade quality for revenue, as there's no competition, but by doing so you also lower the barrier to entry for competitors while driving demand/motivation for competitors. Striking a balance between aggressive profit maximization and maintaining a cornered market is difficult. The only long term strategy is to play against an imaginary adversary but the short term profit maximization is incredibly tempting. Not to mention highly profitable for those that are at the top before it collapses. Are those people more dedicated to filling their pockets or to the long term survival of the company? It's clearly the former if they do not even consider that the company could lose its dominance.

You're right, we should focus on outcomes, but I don't think outcomes are very easy to measure. What outcomes? Over what time frame?

>If they produce content with some truth in them, they're truthful, regardless of whether an AI agent did or didn't write them

Nope, they're still slop. Just like a spam message about a product you actually like is still spam.