AI makes it possible to do active ads, for example: "gradually steer users in group A to do B and C." This is possible because AI imitates humans so well and many have made it their secret most trusted advisor. Imagine your best friend sold his soul to adtech and started steering you into a certain direction over a course of months or even years, while providing the adtech with the most intimate knowledge about you, skillfully bootlicking your ego to earn your trust. Very few will be able to resist this.