Yes! Coding is just one of the tasks you've got to do when building a software business. You also have to find a good value preposition, identify a good channel to your customers, manage your resources etc.
Channels are becoming even more important as software has become easy to copy. But copycats always existed. When it wasn't created by AI, it was created in low wage countries.
I’ve recently realized that behind each copycat, there is an entrepreneur. It’s not a big factory with written “Leading #1 in piracy” at the front. It’s someone with almost as many skills as the original entrepreneurs, trying to copy a few of them to see where there is traction, with hopes and dreams similar to the original, but too far away from the world’s center of activity to propose something relevant. Some of them probably do it with the “I can do it better than them” mindset.