Rocket Internet is often engaged in arbitrage where they bring an existing company’s idea to a different country or context. This is very different from the flood-the-zone astroturfing discussed above. Zalando is its own company employing ~5k engineers. This isn’t a copycat I would claim.
But maybe you’re referring to practices I am not aware of.
alt Hacker News
Rocket Internet is often engaged in arbitrage where they bring an existing company’s idea to a different country or context. This is very different from the flood-the-zone astroturfing discussed above. Zalando is its own company employing ~5k engineers. This isn’t a copycat I would claim.
But maybe you’re referring to practices I am not aware of.