The best way to store information depends on how you intend to use (query) it.
The query itself represents information. If you can anticipate 100% of the ways in which you intend to query the information (no surprises), I'd argue there might be an ideal way to store it.
This is exactly right, and the article is clickbait junk.
Given the domain name, I was expecting something about the physics of information storage, and some interesting law of nature. Instead, the article is a bad introduction to data structures.
This line of thought works for storage in isolation, but does not hold up if write speed is a concern.