For sure, I just turned down a gig because the company saw devops as an afterthought, not as something they would invest in. They wanted me to come in and "fix some issues quick" on a short-term contract. What they really need is 1-2 FTE ops people who think about their problems every day. If you are pushing past 3-4 devs to 10 and you have no intention of hiring a FTE ops person, you are not doing it right and shall reap what you have sown before long