They don't mention the possibility of providing funding for developers anywhere in the article.

> Basically, the thinking goes that Handmade programmers have the technical chops to make amazing software, but don’t always have the aptitude or desire for the many, many other tasks that go into shipping. Payments, licensing, emails, support, design, marketing, testing, the list goes on.

Instead, it sounds like they want to take on the role of a publisher. Perhaps providing publisher-like services without any money changing hands between developer and publisher, with the latter being funded by donations and the former still having to make their own bread, just with some of the development-adjacent work offloaded.