I just saw a sibling post about Kagi, maybe this is how the industry will end up, with a main provider like OpenAI and niche wrappers on top (I know Kagi is not just a google wrapper but at least they used to return google search results that they paid for).
I thought you were going to say “that comment recommending Kagi is exactly what those ads would look like: native responses making product recommendations as if they’re natural responses in the conversation”