More akin to something like the twitter verified program where companies can bid for relevance in the training set to buy a greater weight so the model will be trained to prefer them. Would be especially applicable for software if azure and aws start bidding on whose platform it should recommend. Or something like when Convex just came out to compete with depth of supabase/firebase training in current model they could be offered to retrain the model giving a higher weight to their personally selected code bases given extra weight for a mere $Xb.

Companies will pay OpenAI to prioritize more of their content during training. The weights for the product category will now be nudged more towards your product. Gartner Magic Quadrant for all businesses!

The llm output will just contain ads directly. It’s going to be super hard to tell them apart from normal output.

Or worse subtly integrate companies that pay them into the answers.

The generated text will contain advertisements.