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KellyCriterionyesterday at 3:51 PM1 replyview on HN

But this is upfront, during training?

How does X then change "on the fly" if ad deals are changing? Constantly re-training with whatever advertiser is the current highest paying on?

In google ad times, this was realtime bidding in the background - for AI ads this does not work, if Im right?


Replies

yunwalyesterday at 4:14 PM

Companies pay for entire sports stadiums for brand recognition. That’s also not something you can change on the fly, it’s a huge upfront cost and takes a significant effort to change. That doesn’t stop it from happening it’s just a different ad model.