we are having an existential marine crisis due to the millions of tons of essentialy non recyclable "plastic" bieng dumped in our oceans, a fully recyclable alternative is worth trillions over the long haul. The switch will happen when a viable alternative is discovered, and a material that has inherent value will be a key requirement. If this new epoxy is a true engineered material that is suitable for say, vacume infusion molding of things like wind turbine blades,and smaller ships, and injection molding of buckets and computer chasis etc, etc , then it will become universal for those things.