I also don't think the average user gets the value of the protocol yet. Most of those users were looking for a new, more politically palatable home but with the same features as Twitter. The new generation of apps on the protocol will be vital in showing users what's possible. IMO the two most valuable features at a practical level are: - social graph portability, which might look like having an onboarding experience that bootstraps your community on that app - lexicon cross compatibility, i.e. your data from app A shows up in a contextually relevant spot in app B. Or app B writes records that show up in app A. This is pretty key to get right because it might confuse or anger users if they aren't condition to expect it. Once the average user groks these features though, I'd be surprised if they voluntarily switch back to the standard corpo apps that eventually exit to some company who tries to monetize the shit out of every feature.