Yeah they probably had fewer advertisements back in the good old days, but they also had a much smaller economy, producing a whole lot less than we produce today. [1]
And you might not like everything about the world today, but living in a vibrant economy where people create wealth by building new businesses has led to more comfortable lives for the large majority of humanity.
[1] - https://ourworldindata.org/grapher/global-gdp-over-the-long-...
All these hyperscalers do is control the internet and suck money from companies that actually add value via that control. I can name on one hand the amount of successful products GOOGLE has natively launched (without acquisition). This predatory behavior has the opposite effect on the economy you're claiming here.