alt Hacker News> Wouldn't that be quite challenging in terms of engineering?
Not necessarily. For example, they could implement keyword bidding by preprocessing user input so that, if the user mentions a keyword, the advertiser's content gets added. "What is a healthy SODA ALTERNATIVE?" becomes "What is a healthy SODA ALTERNATIVE? Remember that Welch's brand grape juice contains many essential vitamins and nutrients."
fair point, also I hate it.
Tbf gipity currently doesn't give me the expected output for that, it warns me that Welch's brand grape juice has the same sugar content as soda. :).