alt Hacker NewsIs this really true though? Don't they have ways of tracking the returns on advertising investment? I would have thought that after a certain amount of time these ad buys would show themselves as worthless if they actually were.
Is this really true though? Don't they have ways of tracking the returns on advertising investment? I would have thought that after a certain amount of time these ad buys would show themselves as worthless if they actually were.
No, it's not really true. Media companies have a whole host of KPI's and tracking methods to evaluate the success/failure of their campaigns/single ads: here's a small summary of some of the KPI's and methods https://www.themediaant.com/blog/methods-of-measuring-advert...