alt Hacker NewsExactly. People spend less time thinking about the underlying structure at play here. Scratch enough at the surface and the problem is always the ads model of internet. Until that is broken or is economically pointless the existing problem will persist.
Elon Musk cops a lot for the degradation of twitter to people who care about that sort of thing, and he definitely plays a part there, but its the monetisation aspect that was the real tilt to all noise in a signal to noise ratio perspective
We've taken a version of the problem in the physical world to the digital world. It runs along the same lines of how high rents (commercial or residential) limit the diversity of people or commercial offering in a place simply because only a certain thing can work or be economically viable. People always want different mixes of things and offering but if the structure (in this case rent) only permits one type of thing then that's all you're going to get
Scratch further and beneath the ad business you'll find more incentives to allow fake engagement. Man is a simple animal and likes to see numbers go up. Internet folklore says the Reddit founders used multiple accounts to get their platform going at the start? If they did, they didn't do that with ad fraud in mind. The incentives are plenty and from the people running the platform to the users to the investors - everyone likes to be fooled. Take the money out and you still have reasons to turn a blind eye to it.
The biggest problem I see is that the Internet has become a brainwashing machine, and even if you have someone running the platform with the integrity of a saint, if the platform can influence public opinion, it's probably impossible to tell how many real users there actually are.