Basically: Rage Bait is winning :/

> The Oxford Word of the Year 2025 is rage bait

> Rage bait is defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content”.

https://corp.oup.com/news/the-oxford-word-of-the-year-2025-i...