> completely devoid of any ideas on the software side.
Maybe I’m too old, but if Apple fixed every single bug and added absolutely zero features until the day of my death, I would still be a satisfied customer.
The problem is not lack of innovation, the problem is that everything barely works.
Doing your job and doing your job well are two different things, of course. The innovation is going to have to be in how to return to the latter when they’ve lost their way. Or, perhaps more accurately, been led astray by conflicting priorities.
They’ve done it recently with their hardware. Past time for the other side of the house to refocus.