The same thing is happening on the Android side.

If you've made a game, it doesn't matter how high quality it is, how many awards it has won, etc.

The only thing that matters is that it's live service, that it doesn't "have an end", that it can drive engagement and perpetual revenue.

Quite a few testimonies from game devs: according to them, Google representatives pretty much told them this.

See also: the requirements to constantly update your app/game even if it's a "finished product" that does not inherently require any updates.