alt Hacker NewsI think Porsche is really in trouble here.
I’m not anti-EV but the electric Macan and Cayenne look awful. They are under equipped technologically relative to their Chinese peers (heck basically anything).
Porsche sort of sold its soul for this tech-forward design but it doesn’t deliver any meaningful benefits, these cars don’t even have level 2+ highway cruise control. In the meantime I get a bunch of crap screens and lose all the glorious physical buttons and I don’t even have a fun engine rumble to make up for it?
So, the cars are ugly and uncool (I grant a matter of taste), aren’t selling in their target market (China) won’t sell meaningfully in their backup market (US) and they’re behind GM, Tesla and BYD in all regards on quality of life stuff.
Not a recipe for endurance.
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What is crazy about some of these old car brands is that they have some IP that would sell like hotcakes. Aircooled 911s went from 30k cars to 130k cars on the used market over the last 10 years. If they managed to work around crash regulations, maybe with some stroking of Donalds ego right now, they'd be making money hand over fist off those old designs.
I can't exactly remember the situation but I'm pretty sure there was a car company that did something like this in recent history, restarting a production run on a classic model and selling it out.
EV cars are mostly just appliances now. Not sure how the prestigious Porsche badge (or any other really) can stand out into the future.
There's probably still plenty of value in the name, who knows if the audience who are impressed if you say "I've got a Porsche" vs "I got a Zeekr/BYD/Xiaomi" is growing or shrinking, if it shrinks fast enough, then Porsche is in trouble.
It's like bragging about having a Hermes bag vs a Temu brand bag. Yeah it's all irrational, but if the world was a rational place we'd not have a man-child threatening wars and invasion because he didn't get the peace prize he wanted...
I keep seeing "underequipped technologically relative to their Chinese peers" on HN. What kind of stuff is missing? This is not a loaded question, I only drive a couple times a month, and the vehicle I'm driving is an older Prius, so I probably lack imagination. EVs are supposed to be technologically pretty simple, most of an EV's value being in the battery packs. I've been thinking about upgrading, perhaps to a Nissan Sakura (which probably doesn't have a lot of bells and whistles either).
Now I kinda wish my Prius had a 3.5mm aux-in jack but I get by with an FM transmitter.