I don't mind paying more for a European product, and as for the 'poor long term reliability': we don't know what the long term reliability of Chinese vehicles is yet.
Not that it really matters, my car is 27 years old this year and I won't be getting another one but that has to do with wanting a car that is doing what I want it to do rather than what it wants to do.
I don't know if this is paranoia, but one fear I have for high-tech Chinese products is that if a world war were to start with China, that they'd have the ability to remotely disable these kinds of products.